Voice Search Trends: Is Your Business Ready?
When Google launched the Voice Search app for the iPhone in 2008, it was far from perfect. Over the years, speak-activated technology has become much more accurate and human-like.
Stats show that Googles English recognition accuracy rate is now over 95%.
People want instant solutions when theyre searching for something online.
While typing a query into a search bar is quick, simply speaking into your device and getting the same results is even quicker. On average, a person can type around 40 words per minute and speak around 150 words per minute.
To try a spoken search, you can activate your phones assistant (Siri, Google Assistant, Amazon Alexa, for example). Or, try it online: click on the microphone icon to the right of the Google search bar, to the left of the magnifying glass.
Youll be prompted to “Speak now” and youll see the results come up after youve made your request.
What Voice Search Means for your Business
If youre a small business owner, its a good idea to start thinking of ways to optimize your website for voice search.
Many consumers already use it to find what theyre looking for and according to ComScore, 50% of searches will be performed this way by 2020.
Heres how to make it work for your business:
Think phrases, not keywords. When we type something into the search bar, we tend to keep it short, like “Canada Food Guide fruit servings.”
However, when we talk to a device, we use a conversational tone, so it would be more like “How many servings of fruit each day does the Canada Food Guide recommend?” Before optimizing your site, research longtail keywords that someone might use to find your products or services.
Stay local. Mobile voice-related searches are three times more likely to be locally based. Use your location with keywords in your site content, and dont forget to keep your Google My Business page updated.
If you have accolades or awards, include those too users are often searching for the “best of” or “top” products or services in the area.
Heres what came up when I said, “fresh juice Vancouver.”
Be overly informative. A virtual assistant pulls information from the Internet, so you want to make sure theres lots of it to be found.
Keep your website, Google My Business, Yelp and other third-party sites updated with things like your contact info, hours of operation, location and menu.
However, thats just the basics. Dive even deeper does your business accept American Express? Does your boutique sell clothing by local designers? Is your business a good place to take kids, pets or a date?
The more you can put out there, the more questions you can answer. Creating a FAQ page is a great way to provide both typers and talkers with relevant info.
Speed up. Your mobile page load time matters. The average spoken search results page loads almost twice as fast as a web page, so youll have to keep up if you want to get noticed.
Google also includes page speed as a ranking factor, so faster is always better. Check your sites speed.
Its going to become more and more relevant and necessary to make it easy for customers to “talk” to your business. Instead of waiting for your competitors to catch up and outrun you, start working on optimizing your site now.
