Marketing is a major focus for every business. It is the way to grow your profits and grow your list, the way to make your business a success. The strategies businesses use continuously transform and evolve with each new advancement in technology. The latest trend that virtually any business can benefit from is daily blogging.
Blogging is an extremely affordable way of advertising, especially compared to traditional media advertising on television, radio, or print. Even a small business with little to no technology and internet presence can find an affordable hosting plan and domain name (provided someone else isn’t sitting on it).
If you believe blogging is difficult or takes too much time, think again! Much of the process can be automated, allowing you to post for days or weeks at a time. The newest platforms make blogging as easy as sending an email, even for those lacking technical skills. If you still don’t have the time needed to maintain a business blog, you can find bloggers online willing to do it for you, many times with a price that can’t be beat.
As both personal and business blogs continue to grow in popularity, more and more customers are turning to them for product reviews, advice and knowledge. If a competitor has one and you don’t, that could be a customer’s deciding factor to choose them. A business blog connects you to your customer base and shows that you are up to date on trends. Daily blogging creates a sense of attraction and trustworthiness.
Research shows that it takes seven times for your brand to make a lasting impression. Publishing a blog on a daily basis will get you there in no time. Consistency is critical! Clients will expect you to follow a regular schedule and will be waiting to read your articles, provided that you stick to the rule that content is king. By ensuring brand consistency, you will create a strong sense of your brand that can be easily identified.
Blogging is a fabulous way to demonstrate your knowledge and expertise in your industry. Position yourself as the expert you are and prove it with information that is intelligent and valuable. People want to work with the top leaders and here is your opportunity to take advantage of that by showcasing the strengths of you and your company.
If you are a newbie, blogging regularly will help your own knowledge and expertise in your field. Researching and writing will inevitably increase your knowledge and you will learn and become an expert very quickly!
Lastly, many consumers use the internet to find leaders and companies to do business with. You can pay for links and advertising, but the organic search engine optimization received from daily blogging cannot be beat. Experience shows that the companies who appear in the first one or two pages of a search engine will get the customer. Use keywords and phrases to get greater results from sites including Google and Yahoo.
