Marketing & Advertising

The value of search engine traffic is always a necessity for every business’ digital marketing strategy. This is the main reason why Search Engine Optimisation is always sought out by business owners who are marketing their business online. Contributory elements…

Starting a business hard. In fact, it’s so hard that the Small Business Association found that in the UK, 30% of new companies fold within the first two years and 50% never make it to five years. These are fairly…

You’re sitting in your office chatting away like there’s no tomorrow with your AI powered computer; you are analyzing risk and predicting the future of your company to some extent. Your AI powered computer is projecting 3D interactive data models…

Everyone knows that first impressions matter when it comes to people, but the same applies when it comes to your business. That means you have only a single chance to ensure you make a fantastic impression. If you don’t, it’s…

How to Create a Brand Positioning Statement It’s an important question every organization must ask themselves: what sets you apart from the competition? Notice I said “organization.” Don’t think that just because you’re part of a nonprofit that you don’t…